PVH , Phillips Van Heuson, was given the task of creating a series of Olympic swimmer-inspired videos for Speedo’s new water-version of crossfit exercise and equipment, called “Speedo Fit”. PVH’s Director of Production and Content, Nick Cucci hired Bob Sloan to employ his vast underwater video experience, while Jeff Landie handled topside part of shoot and ran a crew of over 10 people that included a grip truck. Three Canon C300s were used, 1 in an underwater housing and 2 on the pool deck, along with a Canon 5D Mark III to capture exercise techniques, and film feature interviews with current swimmers on the US Olympic team heading to Rio for the 2016 summer games.
Breathe LA Fashion Show Promo
In April we produced a video for the Breathe LA organization of Los Angeles. Shot with two Panasonic Varicams and edited back at Sloan Productions in San Diego on our high definition non-linear edit system by Bob Sloan. Photographers were Jeff Landie and Jim O’donnell. See the video below.
Intersport – Surfer’s Healing
Director of Photography, Bob Sloan shoots while Lauren Salituro of Intersport conducts an interview with Danielle Paskowitz of Surfers Healing, A Foundation for Autism. Lauren’s feature will air in the CBS Program “Courage in Sports”. Intersport is a long time client of Sloan Productions, relying on us for their many varied projects from commercials and promos to programming for their network shows.
Technology & Innovation
Innovating and advancing new technology in photography is one of Bob’s passions. During this shoot we are using a Chromatte system from Reflecmedia. Chromatte is a different way of accomplishing green or blue screen photography using a light-ring on the lens with blue or green LED lights embedded in it. The lights then reflect off a background made up of millions of glass beads creating an even key color. This allows green or blue screen photography in more confined spaces, with less lighting equipment, and more flexibility in subject lighting. The net result for our clients are dramatically lower costs.
Chromatte by Reflecmedia for the NFL Network
We were contracted by The NFL Network to shoot player introduction shots of the San Diego Chargers football team. Needing green screen backgrounds, Bob is using the Chromatte system from Reflecmedia. Our Chromatte system is also available as a rental item.
The High Definition Palette
High Definition Cameras allow a more versatile palette to the photographer allowing more ability to “paint” with filtered light. In the older system of NTSC it is impossible to portray some colors. Director of Photography Bob Sloan shoots an interview for ESPN with boxer Shane Mosley.
Working with Sharks
With the popularity of sharks in television programming Sloan Productions has answered the call on numerous occasions to share the set with them. In this photo, Bob Cranston draws a blue shark closer to the camera during a shoot for Inside Edition off of San Diego.
Supplementing the Sun
Sometimes sunshine alone isn’t enough. Great pictures don’t just happen. For network quality results, shadows must be filled in when working in direct sunshine. It takes a big light to compete with the sun. In this case, a daylight color balanced “HMI” lighting instrument requires it’s own operator to follow with on-camera talent in a reality TV program for Fox Television.
Attention to Detail
High end corporate production requires the same amount of discipline and care that goes into a network television program. Jeff Landie focuses a Sony Digital Betacam Camcorder on the subjects of a corporate video for Terminix Pest Control.
A Commitment to Our Clients
Sloan Productions has a commitment to our clients and the production of quality television and video programs. Our goal is to take make the production process transparent for our clients allowing them to focus on the core content for their footage and shows.
