In April we produced a video for the Breathe LA organization of Los Angeles. Shot with two Panasonic Varicams and edited back at Sloan Productions in San Diego on our high definition non-linear edit system by Bob Sloan. Photographers were Jeff Landie and Jim O’donnell. See the video below.
Director of Photography, Bob Sloan shoots while Lauren Salituro of Intersport conducts an interview with Danielle Paskowitz of Surfers Healing, A Foundation for Autism. Lauren’s feature will air in the CBS Program “Courage in Sports”. Intersport is a long time client of Sloan Productions, relying on us for their many varied projects from commercials and promos to programming for their network shows.
Sloan Productions team sets a dramatic scene as a hand model displays a medical device for a product shot at California MedTech, one of California’s leading resource for complex medical device design, development and manufacturing services which offers Turnkey Outsourcing of Design & Contract Manufacturing of Medical Devices & Laboratory Instruments.
Bob is currently producing a second trade show video for CalMed Tech’s booth at the Clinical Lab Exposition in Anaheim, California.
Sloan Productions provides professional production crews in San Diego to networks, independent producers, and corporations.
Photo Credit: Scott Graham
- California MedTech – www.calmedtech.com
Bob’s Current Conclusions about 3 Dimensional Video Production
In April 2010, Bob attended the Digital Cinema Summit at NAB which was almost exclusively about 3D in production. Bob has since viewed many hours of programming, and spent many days talking to experts about 3D. Bob then let this “percolate” in his production brain. Here are his thoughts.
Production of 3D Content
• 3D production requires an entirely new visual language than we use in the 2D world.
• Shooting 3D is not a “look at the monitor and if it looks good shoot it” medium.
• Bad 3D or improperly produced 3D can have a negative affect on the viewer.
• Improper use of current tools in production can be harmful to production personnel.
Adoption of 3D Broadcasting into the Home
• Discovery/IMAX/Sony & ESPN are currently launching 3D networks. The success of 3D in the home relies on enough people buying 3D systems fast enough to support an ongoing economic model.
• 3D viewing in the home will be more of a dedicated home theater experience opposed to the more passive style of watching.
•3D video games may drive more sales of 3D receivers than broadcasted content.
• This is an exciting time to be in the business.
With out a doubt, good 3D is a Very Cool viewing experience.
Many thanks to the following people for their input and support:
Ken Aagard, Executive Vice President, Engineering & Production Services, CBS Sports
Josh Derby, Director of Technology & Standards, Discovery Development & Technology, Discovery Communications Jason Goodman, 21st Century 3D Buzz Hayes, Sony 3D Center John Chung Woo Kim, Product Manager Infrastructure, Miranda Technologies Inc. William Lange, Woods Hole Oceanographic Institution Barry Sandrew, Ph.D, Legend 3D.
More Info: en.wikipedia.org/wiki/3-D_film
The Kia Classic, which teed off March 25th at Carlsbad’s La Costa Resort & Spa presented by J Golf.
This is the first time a full-field LPGA Tour event has been held in San Diego County since 1993. Sloan Productions provided key camera coverage during the 4 day event, with 144 of the world’s best competing for the $255,000 first-place check. Featuring 49 of the top 50 players from the 2009 LPGA Official Money List and the top 10 players in the Rolex Rankings.
Productions large and small all have commensurate amounts of necessary administration that require skill and organization. Turning a garage into her office, associate producer Janie Brown keeps track of scripts, budgets, schedules, locations, props, cast, and crew for a series of industrial films and DVD’s.
When the script calls for animals it’s not as simple as just bringing your dog along that day. In this scene, animal handler Nancy Kobert cues her trained dog to behave as required in the script. Specialized services like animal handling helps keep productions on schedule and within budget.
Sometimes sunshine alone isn’t enough. Great pictures don’t just happen. For network quality results, shadows must be filled in when working in direct sunshine. It takes a big light to compete with the sun. In this case, a daylight color balanced “HMI” lighting instrument requires it’s own operator to follow with on-camera talent in a reality TV program for Fox Television.
Working in the operating room has some very specific challenges. One is positioning a camera above the surgeon to see his point of view. Sloan Productions has executed many single and multiple camera surgery shoots including oral, open-heart, & plastic surgery.
Capturing intended responses from children has a unique set of challenges. For one thing, children are much smarter than most adults give them credit for. Acting silly or stupid is a dead giveaway to most kids that the production is lacking authenticity. In this photo, a Swift Media producer asks questions of children for an internal communications video.