PVH , Phillips Van Heuson, was given the task of creating a series of Olympic swimmer-inspired videos for Speedo’s new water-version of crossfit exercise and equipment, called “Speedo Fit”. PVH’s Director of Production and Content, Nick Cucci hired Bob Sloan to employ his vast underwater video experience, while Jeff Landie handled topside part of shoot and ran a crew of over 10 people that included a grip truck. Three Canon C300s were used, 1 in an underwater housing and 2 on the pool deck, along with a Canon 5D Mark III to capture exercise techniques, and film feature interviews with current swimmers on the US Olympic team heading to Rio for the 2016 summer games.
Tim Parker of AKA Media hired a Sloan Productions Crew to film a behind the scenes “Got Milk” online campaign. Using a Canon C300 and two GoPros, the shoot took place at Granite Hills High School in San Diego. The behind the scenes work also entailed interviews from the Olympic Athletes Elizabeth Beisel and Perry Baker.
Steve O’Brien from Medscape called upon Sloan Productions and Jeff Landie to provide facilities and crew for two camera interviews about the future of genomic medicine. Jeff’s crew ferried two XDCAM’s to Scripps Conference Services in La Jolla for this particular endeavor.
These interviews were conducted Medscape Editor-in-Chief, Eric Topol.
Brandon Shapiro of YES Network from New York pegged Jeff Landie of Sloan Productions to film the MLB Winter Meetings for their daily show, “Hot Stove.” This took place in the Manchester Grand Hyatt in San Diego, California. Jeff and his crew brought in two XDCAM’s, lights, and mics to properly record the 2014 MLB Winter Meetings. The show was broadcast live over multiple days on the YES Network, which included news updates and special celebrity guests.
Producer Howard Weisman with Forest Hills Pictures out of Connecticut called on Jeff Landie and Sloan Productions to provide a 4 person video production crew to shoot all events surrounding a members-only concert for Starwood’s Preferred Guests. SPG members used points to acquire tickets to this special event: singer Jewel performing a private concert at the US Grant Hotel in downtown San Diego, CA.
The shoot began with two camera interviews with Jewel. One of the goals was to optimize the look by achieving a shallow depth of field to soften the backgrounds. Other pre-concert events included a behind-the-scenes tour, meet-and-greet with Jewel, and a pre-concert cocktail party featuring noted bartender and mixologist Greg Seider out of New York. The main event was a solo performance by Jewel on acoustic guitar. Jeff and crew shot events using two Canon C300 cameras. Lenses included Canon L Series f2.8 zooms as well as faster prime lenses to help with some of the low-light scenes. Additional concert footage was gathered using a GoPro for a 2nd angle. Howard Weisman used his extensive producing experience with the subject matter to expertly move the crew through all events.
When discussing camera formats and setups while planning for a shoot, always ask about the final deliverable and how the client will use the footage – both now, and in the future. Is it for broadcast? Web? Corporate meeting? Boardroom? Any or all of the above? How long is the finished piece, and will your shoot be the only footage used, or are you trying to match with existing footage or future footage – if so, have them send you samples if available. Confirm the aspect ratio: sometimes things are currently shot in HD for longer footage shelf life, but the current plan is to broadcast or display in standard def so it needs to be shot “4×3 safe”. And by the way, almost nobody cares if you shoot in drop frame or non-drop frame time code these days…extra credit for whoever knows what this even means!
When shooting interviews, it’s important to have the subject’s eye line on axis with the camera lens so that it doesn’t appear that the subject is looking over or under the camera. To accomplish this, the interviewer must be in-line or very close to the same axis line as depicted in the photo below. This can get tricky when aligning the subject in the shot with a particular background, in this case a basketball standard , (unseen in this photo), which was very high. This is why we had to raise the subject’s chair up on the apple boxes and lower the camera as well.
As a San Diego video production company, Sloan Productions owns and deploys multiple DSLR cameras to answer today’s market requests. In this picture, Director of Photography, Bob Sloan, operates one Canon 5D Mark III on a slider while an additional Canon 5D is locked off on the interview subject.
San Diego video production company Sloan Productions provides services to ESPN for Outside the Lines (OTL), for a feature story on Junior Seau. In the photo, Producer Dave Lubbers is seen holding an iPad used as a teleprompter, while DP Bob Sloan shoots with a Panasonic Varicam while sliding the camera on a Dana Dolly. Adding motion to a shot increases the production value and makes it more dynamic. HMI lighting, powered by a portable generator, was used to help light the scene.
Medical Video Shoots and Full Production Services
In the photo, Bob Sloan & Jeff Landie gather high definition footage with a Sony XDCAM HD PDW-F800 for a series of medical training videos for doctors. As an experienced complete video production company in San Diego, Sloan Productions conceives, writes, produces, shoots and edits corporate and web videos. Services for the medical market also include shooting surgeries and other medical procedures.