San Diego's Award-Winning Video Production Company for 35 Years
These are my favorite assignments, innovate a way to make it work. On this assignment for ESPN‘s E:60 program, the producer asked for a dynamic shot of a bull charging the camera in High Definition. Combining research, technology, and innovation Bob used an Iconix HD-RH1 camera with a 2.2mm lens mounted in a custom camera mount to shield the camera from the impact and protect the bull from harm. It worked flawlessly.
Frame Grab from the Bullcam Video.
To produce effective corporate video it’s important to understand all facets of a company or organization; it’s products, clients, business model, strengths & weaknesses, and most importantly it’s mission. By understanding a client company in depth, it is then possible to craft each project from an accurate and supportive perspective.
Underwater production has it’s own unique and specialized requirements. Since 1985, Sloan Productions has served it’s clients with underwater production services. In this project, an exercise video for Speedo, Bob utilizes an underwater housing for a Betacam SP camcorder, recording in the camera and powering the camera from the surface while the director and client monitors the picture from the pool deck.
For the opening to a Sports Illustrated Sportsman of the Year television special, renowned golfer Phil Mickelson addresses the camera. For this shot we used a Sony F-900 High Definition Camcorder mounted on a 25 foot jib arm for long time client Intersport of Chicago.
“It takes a village to make good television”. This is the behind the scenes view during taping of Titleist’s Golf Fitness Academy. Many large and small decisions and adjustments add up to a program that appears to the audience as if it “just happened”.
Great outdoor lighting utilizes a combination of artificial and natural light sources. During this production for The Golf Channel and Titleist the sun is reflected from both hard reflector boards, a large reflective cloth panel, as well as daylight balanced continuous light source HMI production lamps.
I’ve been using the Redrock Micro M2 Encore imaging system with a Sony Z1U HDV camera for some of our clients and am very impressed with it. It has minimal light loss, about a third of a stop. We have made it a standard offering with our HD crews in San Diego and Los Angeles.. We use Zeiss prime lenses with the M2 yielding super sharp images with shallow depth of field. Shallow depth of field is virtually impossible with standard small imager cameras. In the photo above right, Peter Ryan of Bridge Street Productions, conducts an interview for their client IBM. To learn more about advanced production techniques, contact us about our HD crews in San Diego.
It isn’t often that I get to work with someone who helps set the standard for talent, ability, professionalism, and genuine character. Leslie Ann Nichols of Junkdrawer Media, Philadelphia, produced and coordinated the video production for Hall Media, Philadelphia of the Taking Care of Your Diabetes conference in San Diego last month. Sloan Productions provided the crew and equipment, 5 cameras, etc. It is my opinion that truly great producers and coordinators have a particular gene for it that most of us don’t.
Leslie does admit to being a tad anal, but she handles everything with a sense of calm and good natured humor. When she has to get tough, she does that appropriately as well. I wholeheartedly endorse her. She’ll make a great contribution to any project she works on! She and her company have some really great projects going as well.
In preparation for ESPN’s telecast of Monday Night Football in San Diego, Director of Photography Bob Sloan leads a Sloan productions high definition crew and shoots the helmets of the opposing teams. San Diego hosted the Denver Broncos during ESPN, ABC, and Disney’s 40th year production of the most popular football telecast of each football season. By hiring local qualified production crews in San Diego, ESPN is able to control costs as opposed to traveling a crew across the country. This shot was used in the opening of the Monday Night Countdown show that precedes the actual telecast. Sloan Productions provides professional production crews in San Diego to networks, independent producers, and corporations.
