Chromakey or “Green Screen” photography allows placing our subjects into backgrounds that would be too difficult or costly to accomplish. In this production of an awards video for Pfizer La Jolla, we placed the scientists in the roles of Apollo 13″.
Technology & Innovation
Innovating and advancing new technology in photography is one of Bob’s passions. During this shoot we are using a Chromatte system from Reflecmedia. Chromatte is a different way of accomplishing green or blue screen photography using a light-ring on the lens with blue or green LED lights embedded in it. The lights then reflect off a background made up of millions of glass beads creating an even key color. This allows green or blue screen photography in more confined spaces, with less lighting equipment, and more flexibility in subject lighting. The net result for our clients are dramatically lower costs.
