San Diego's Award-Winning Video Production Company for 35 Years
No, this isn’t West Coast Choppers. If you look closely you’ll see that we are actually filming in a chemistry lab. The challenge for this shoot was to; 1-Get permission to grind, weld, & operate a chainsaw in one of our client’s labs, 2-Not set off smoke alarms and needing to evacuate an entire building, and 3-Return the lab to it’s original condition.
The video project was a parody called “Pimp My Drug“.
Sometimes sunshine alone isn’t enough. Great pictures don’t just happen. For network quality results, shadows must be filled in when working in direct sunshine. It takes a big light to compete with the sun. In this case, a daylight color balanced “HMI” lighting instrument requires it’s own operator to follow with on-camera talent in a reality TV program for Fox Television.
Capturing intended responses from children has a unique set of challenges. For one thing, children are much smarter than most adults give them credit for. Acting silly or stupid is a dead giveaway to most kids that the production is lacking authenticity. In this photo, a Swift Media producer asks questions of children for an internal communications video.
Blu-ray, also known as Blu-ray Disc (BD), is the name of a next-generation optical disc format jointly developed by the Blu-ray Disc Association (BDA), a group of the world’s leading consumer electronics, personal computer and media manufacturers (including Apple, Dell, Hitachi, HP, JVC, JVC, Mitsubishi, Panasonic, Pioneer, Philips, Samsung, Sharp, Sony, TDK and Thomson). The format was developed to enable recording, rewriting and playback of high-definition video (HD), as well as storing large amounts of data. The format offers more than five times the storage capacity of traditional DVDs and can hold up to 25GB on a single-layer disc and 50GB on a dual-layer disc. This extra capacity combined with the use of advanced video and audio codecs will offer consumers an unprecedented HD experience.
While current optical disc technologies such as DVD, DVD±R, DVD±RW, and DVD-RAM rely on a red laser to read and write data, the new format uses a blue-violet laser instead, hence the name Blu-ray. Despite the different type of lasers used, Blu-ray products can easily be made backwards compatible with CDs and DVDs through the use of a BD/DVD/CD compatible optical pickup unit. The benefit of using a blue-violet laser (405nm) is that it has a shorter wavelength than a red laser (650nm), which makes it possible to focus the laser spot with even greater precision. This allows data to be packed more tightly and stored in less space, so it’s possible to fit more data on the disc even though it’s the same size as a CD/DVD. This together with the change of numerical aperture to 0.85 is what enables Blu-ray Discs to hold 25GB/50GB.
First of all this discussion only matters if you are producing something that needs to be time accurate in NTSC, (standard definition) video. Examples are TV commercials & programs.
Drop Frame and Non-Drop Frame write address positions for specific points on video clips, tapes, and programs differently.
Non-Drop Frame is “frame accurate”, a specific number or address corresponding to each frame of visual media. But in NTSC video, 30 non-drop frames do not equal one second of time. Drop-frame IS time accurate. This can be confusing. Why would you “drop something out” to make something called “timecode” time accurate? For this article I’m not going to go into why this is and instead talk about knowing which to use.
Drop-Frame refers to what I’ll call “time distance” on your video clip, tape, or program. Reading the drop-frame timecode tells you where you are in terms of actual chronological clock time as opposed to how many frames have gone by.
Drop Frame tells time while Non-Drop Frame counts frames.
A good rule of thumb is that if it’s for broadcast television, use drop-frame. Otherwise it doesn’t really matter.
You can shoot in either really but edit your program in drop frame to make it time accurate, but it’s better to be consistent.
Also, there is no difference in quality or content between drop and non-drop timecode. Timecode numbers are dropped not video frames.
Additional resources for this article are;
Pam Malouf-Cundy, who has a very detailed explanation at http://csif.org/html/dropframe.html
And Larry Jordan, Bob Sloan endorsed guru of video production, http://larryjordan.biz/
If you were painting a rectangular section of fence in 1080i, you would paint from top to bottom, left to right and put two coats on it to make up one frame of video. If you were painting it in 720p you would put one coat on it in the same manner to make the same frame. This is an oversimplification but a fundamental difference.
If the screen were a piece of cloth, in 1080i there would be 1920 threads that run across horizontally, (horizontal resolution), and 1080 threads that go up and down, (vertical resolution). Our 720p piece of cloth has 1,280 threads across, and 720 down. And every time the threads intersect you have a pixel.
It would seem based on this that from a technical standpoint 1080i is a higher resolution picture. Not so. In 1080i only half of the lines are displayed at any one time, the first coat of paint is shown, then the second, and the brush strokes paint in-between each other. “I” is for “interlace”. In 720p all of the lines are displayed progressively, (p for progressive), and in their full brush width, no need to interlace them. The difference is that at any one time in 1080i only half of our 1080 lines, or 540 lines, are competing with 720 lines in 720p.
To the eye, they both look absolutely fabulous and to the untrained eye it is hard to tell the difference. The biggest difference is that because 720p is sequential, complete frame after complete frame and handles action better whereas 1080i is sort of “blurred together”.
Here’s the technical explanation
1080i refers to the number of interlaced pixel scan lines appearing on a screen or 1,080. An interlaced screen has 1,080 vertical pixels by 1,920 horizontal pixels. Interlaced scanning draws the picture on the screen by first filling in all the odd-numbered scan lines then filling in the even-numbered scan lines. Done very quickly, the eye only sees one picture on the television. Progressive scanning fills in all of it’s 720 lines per frame before proceeding to the next frame.
High-definition DVDs will make watching movies at home even better. With far sharper images, better sound and more features, high-definition will greatly improve home entertainment. There are two formats of high-definition DVD: Blu-ray Disc and HD DVD.
HD DVD and Blu-ray Disc are two formats of high-definition DVDs, which will greatly enhance home entertainment. Both formats offer far sharper images, better sound and more features than standard DVDs.
Sony’s Blu-Ray has finally won the battle of the high-definition DVD formats with Toshiba announcing it is to axe its rival HD DVD technology. Toshiba announced that after a thorough review of it’s strategy, the company has decided a swift end to the format war.
The two formats have been battling for the growing high-definition share of the £12.3bn a year global home DVD market. Sony has had the upper hand for some time because its PlayStation 3 games console has a built-in Blu-Ray player. Sony has sold more than 10m Blu-Ray units while only about 1m HD DVD players have been sold, mostly in Japan.
Last month Warner Bros, the world’s largest DVD producer, announced it would only release on Blu-Ray, while Disney, MGM, Sony Pictures and Fox have also dumped HD DVD. In addition, Wal-Mart has committed to selling only Blu-ray discs.
It is my opinion that this will open the gates for producers to produce High Def content and release with the confidence that they are in the accepted format which should promote sales.
Consumers win because they can now purchase a player, (Blu-Ray), with the confiedence that this format will be around for a long time. (At least until the next big technology is accepted and released…).
In a world and industry where formats are multiplying like wildfire, this is a big deal.
HOWEVER…
The current state of Blu-ray for independent producers deal with the hefty licensing fees if we want need to replicate our titles. For the latest information on this, go here: http://www.blu-raydisc.info/faq.php
