San Diego's Award-Winning Video Production Company for 35 Years
During a shoot for McGraw Hill Publishing about the career of an Aquarist, we utilized reflector boards, (square panels left and right in photo), to reflect natural sunlight and add rim lighting to the subject and help separate her from the background. Reflector boards can be very valuable and versatile especially in a location away from power. They are also less costly to a client than daylight balanced lights.
Sloan Productions provides live television production off the Pacific Ocean. A technician aims a microwave transmitter antenna towards Scripps Institution of Oceanography as Sloan Productions produces the educational series, “Undersea Classroom“, a live event where elementary school children interact with divers undersea in the California kelp forest.
Lighting is a key element to all photography. One of Sloan Productions principles is to provide our clients with the best images possible. In this case, an overhead silk is used to diffuse the direct sunlight while specialized daylight-balanced lights fill in shadow areas.
If a cameraman will have to spend a lot of time at his camera position and be elevated above the action, specialized platforms are available allowing much more flexibility and comfort, plus the ability to relocate with flexibility.
These are my favorite assignments, innovate a way to make it work. On this assignment for ESPN‘s E:60 program, the producer asked for a dynamic shot of a bull charging the camera in High Definition. Combining research, technology, and innovation Bob used an Iconix HD-RH1 camera with a 2.2mm lens mounted in a custom camera mount to shield the camera from the impact and protect the bull from harm. It worked flawlessly.
Frame Grab from the Bullcam Video.
The ability to get the camera and operator into elevated perspectives adds a tremendous amount of production value and can be achieved in many simple ways, from simply bringing a ladder on location to renting construction equipment as in this case. For this production of “The Harvest“, produced by Bob Cording of San Diego, cameraman Michael Griffith gets a birds eye view of the subject and the surroundings.
To produce effective corporate video it’s important to understand all facets of a company or organization; it’s products, clients, business model, strengths & weaknesses, and most importantly it’s mission. By understanding a client company in depth, it is then possible to craft each project from an accurate and supportive perspective.
Underwater production has it’s own unique and specialized requirements. Since 1985, Sloan Productions has served it’s clients with underwater production services. In this project, an exercise video for Speedo, Bob utilizes an underwater housing for a Betacam SP camcorder, recording in the camera and powering the camera from the surface while the director and client monitors the picture from the pool deck.
Bob shoots a close-up of a map of remote Mexican islands for the PBS series Nature using the Sony F-900 High Definition camcorder.
