Colors
• Avoid the color white if possible.
• Bright pastels, especially yellow should also be avoided if possible.
• Black is not optimal, but better than white. Mid to dark tones are better.
BEST – deeper cool solids that contrast skin color: blues, greens, purples.
Coat and Tie- A medium blue shirt is vastly better than white a shirt w/ dark jacket.
Very dark skin – Stick with darker colors, ie dark blues.
When deciding on coat & shirt colors, it’s best to keep contrast minimized by choosing darks & mediums, or mediums and lights. Try to to avoid mixing darks & lights.
Patterns
• Avoid busy, uniform patterns; herringbone, tight stripes.
• Wider stripes are ok.
Other
• Wearing glasses usually OK, but best if can be removed, especially if lighting reflects back and creates glare.
• Remove trade show badges.
