Phillips Van Heuson and Speedo Fit

PVH , Phillips Van Heuson, was given the task of creating a series of Olympic swimmer-inspired videos for Speedo’s new water-version of crossfit exercise and equipment, called “Speedo Fit”. PVH’s Director of Production and Content, Nick Cucci hired Bob Sloan to employ his vast underwater video experience, while Jeff Landie handled topside part of shoot and ran a crew of over 10 people that included a grip truck. Three Canon C300s were used, 1 in an underwater housing and 2 on the pool deck, along with a Canon 5D Mark III to capture exercise techniques, and film feature interviews with current swimmers on the US Olympic team heading to Rio for the 2016 summer games.