GolfTEC is the US leader in personal golf instruction and player improvement. Creative director Brent Stewart came to San Diego after selecting golf production specialist, Jeff Landie of Sloan Productions to oversee the production of a new set of national commercials. Themes for the spots centered around “The Mark, Score, Power, and Higher Ground”, of a GolfTEC player. After considering many cameras and formats for this production, DP Bob Sloan settled on Panasonic DVCProHD at 60p, allowing Stewart more flexibility to use slow motion in post when desired.