Three Dimensional Video Production

Bob’s Current Conclusions about 3 Dimensional Video Production

In April 2010, Bob attended the Digital Cinema Summit at NAB which was almost exclusively about 3D in production. Bob has since viewed many hours of programming, and spent many days talking to experts about 3D. Bob then let this “percolate” in his production brain. Here are his thoughts.

Production of 3D Content

• 3D production requires an entirely new visual language than we use in the 2D world.

• Shooting 3D is not a “look at the monitor and if it looks good shoot it” medium.

• Bad 3D or improperly produced 3D can have a negative affect on the viewer.

• Improper use of current tools in production can be harmful to production personnel.

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Adoption of 3D Broadcasting into the Home

• Discovery/IMAX/Sony & ESPN are currently launching 3D networks. The success of 3D in the home relies on enough people buying 3D systems fast enough to support an ongoing economic model.

• 3D viewing in the home will be more of a dedicated home theater experience opposed to the more passive style of watching.

•3D video games may drive more sales of 3D receivers than broadcasted content.

• This is an exciting time to be in the business.

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With out a doubt, good 3D is a Very Cool viewing experience.

Many thanks to the following people for their input and support:
Ken Aagard, Executive Vice President, Engineering & Production Services, CBS Sports
Josh Derby, Director of Technology & Standards, Discovery Development & Technology, Discovery Communications Jason Goodman, 21st Century 3D Buzz Hayes, Sony 3D Center John Chung Woo Kim, Product Manager Infrastructure, Miranda Technologies Inc. William Lange, Woods Hole Oceanographic Institution Barry Sandrew, Ph.D, Legend 3D.

More Info: en.wikipedia.org/wiki/3-D_film San Diego Video Production Services Company

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